Terms of Service

Effective date: 17 February 2026

These Terms of Service (“Terms”) govern your access to and use of the Anabel AI executive assistant platform (“Service”) operated by Acumen Advertising DMCC, a company registered in the Dubai Multi Commodities Centre free zone, United Arab Emirates (Registration No. JLT3208) (“Company”, “we”, “us”).

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. The Service

Anabel is a subscription-based AI executive assistant that operates on a dedicated, isolated cloud instance provisioned for each customer. The Service includes automated workflows, integrations with third-party platforms (Google Workspace, CRM systems, communication channels), and AI-powered business operations.

2. Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding agreement. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

3. Accounts

You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You must notify us immediately at support@getanabel.ai if you suspect unauthorised access.

4. Subscriptions and Payment

The Service is offered on a monthly or annual subscription basis. Prices are listed in US Dollars on our pricing page. Payments are processed by our merchant of record, who handles billing, tax collection, and compliance on our behalf.

• Subscriptions renew automatically at the end of each billing period unless cancelled.
• You may cancel your subscription at any time through your account dashboard. Cancellation takes effect at the end of the current billing period.
• We reserve the right to change pricing with 30 days’ written notice. Existing subscriptions will not be affected until their next renewal.

5. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable law or regulation.
• Attempt to gain unauthorised access to the Service, other accounts, or related systems.
• Reverse-engineer, decompile, or disassemble any part of the Service.
• Use the Service to send spam, phishing, or other unsolicited communications.
• Resell, sublicence, or share access to the Service without our written consent.
• Submit content that infringes on intellectual property rights or violates any third-party rights.

6. Intellectual Property

The Service, its software, design, branding, and documentation are the intellectual property of the Company or its licensors. Your subscription grants you a limited, non-exclusive, non-transferable licence to use the Service for the duration of your subscription.

You retain ownership of all data and content you provide to the Service. By using the Service, you grant us a limited licence to process your data solely for the purpose of delivering the Service.

7. Data and Privacy

Your use of the Service is also governed by our Privacy Policy. Each customer receives an isolated instance; your data is not shared with or accessible by other customers.

8. Third-Party Integrations

The Service integrates with third-party platforms (Google, HubSpot, LinkedIn, etc.). Your use of these integrations is subject to the respective third-party terms of service. We are not responsible for the availability, accuracy, or conduct of third-party services.

9. Service Availability

We aim to maintain high availability but do not guarantee uninterrupted access. We may perform scheduled maintenance with reasonable advance notice. We are not liable for downtime caused by factors beyond our reasonable control.

10. Limitation of Liability

To the maximum extent permitted by law, the Company shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunity, arising from your use of the Service.

Our total cumulative liability for any claims arising from these Terms or the Service shall not exceed the amount you paid to us in the twelve (12) months preceding the claim.

11. Disclaimer of Warranties

The Service is provided “as is” and “as available” without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

AI-generated outputs are provided for informational purposes. You are responsible for reviewing and validating any actions or decisions based on AI outputs before acting on them.

12. Indemnification

You agree to indemnify and hold the Company harmless from any claims, damages, losses, or expenses (including legal fees) arising from your use of the Service, violation of these Terms, or infringement of any third-party rights.

13. Termination

We may suspend or terminate your access to the Service if you breach these Terms, with or without notice. Upon termination, your right to use the Service ceases immediately. We will make your data available for export for 30 days following termination, after which it may be permanently deleted.

14. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes via email or through the Service. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

15. Governing Law

These Terms are governed by the laws of the Emirate of Dubai and the applicable federal laws of the United Arab Emirates. Any disputes shall be resolved by the courts of the Dubai International Financial Centre (DIFC) or, at our election, the courts of Dubai.

16. Contact

For questions about these Terms, contact us at:

Acumen Advertising DMCC
Unit 805, Tiffany Towers
Jumeirah Lakes Towers, Dubai, UAE
hello@getanabel.ai